Storefronts where AI builds
and your team ships.
Pack is the controlled surface where agents work and your team reviews — with content releases, edit-and-approve flows, and full control before anything goes live.
Trusted by the fastest-growing Shopify brands running on Pack + Hydrogen.
See a modern Shopify storefront in production.
The problem — and how Pack solves it
Your storefront wasn't built for humans and AI to work together.
Without Pack
Locked behind engineering
Every update, every test, every campaign waits on a dev ticket.
With Pack
Ship without waiting
Your team edits in Pack. Agents draft into a release. Ship when you're ready — no dev ticket required.
Without Pack
Nothing for agents to grab onto
AI can read your storefront, but can't operate it. No CMS API, no test controls, no tool surface an agent can call.
With Pack
A controlled surface for AI
Agents work through Pack's MCP server, straight into a content release your team reviews before it goes live.
Without Pack
Testing lives in silos
CMS, testing, personalization — none of them talk. Learnings fall through the cracks.
With Pack
One workflow, one release
Publish, test, and personalize in the same content release. Review once. Ship together. Every learning stays in context.
The Solution
Agents draft. Your team reviews. You ship when it's ready.
Pack ships with a native MCP server and content releases. Agents propose changes inside a release, your team edits and approves, and nothing goes live without you.
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Built on Blueprint.
Our opinionated Hydrogen theme — production-tested and open source. What your team and your agents build on.
Production-tested
50+ live Shopify storefronts running on Blueprint today.
Sub-second LCPs
2-3x faster than themed storefronts, out of the box.
Fully open source
Fork Blueprint, own the code, ship anything.
Batteries included
Cart, PDP, PLP, search, account — every core surface, ready to go.
Server-side testing
A/B tests that don't flash. Wired into Blueprint by default.
Agent-native
MCP hooks wired throughout, so agents can operate every surface.
Real brands. Real numbers. Real Hydrogen.
Meet Playbook. Turn ad spend into customer revenue.
Also from Pack Digital — for your growth team.
Give your storefront a team of agents.
Start free. Ship faster.
