The only platform purpose-built for Hydrogen.
Visual CMS. Developer tools. CRO. All in one.
Build, publish, and optimize — all from one platform.
Pack Storefronts
Custom Shopify Hydrogen storefronts with a visual CMS, built-in CRO, and developer tools.
Playbook
Beautiful, fast mini storefronts for campaigns, launches, and more.
Say goodbye to bottlenecks.
Content management that's as easy as a theme — purpose-built for Shopify Hydrogen.
Visual CMS
Drag-and-drop content editing for your Hydrogen storefront. See changes in real time with Pack's WYSIWYG editor.
Developer Tools
APIs, SDKs, and dev tools for building with Hydrogen. GitHub integration, preview environments, and TypeScript support.
CRO Tools
Server-side A/B testing and conversion optimization built into your storefront. No flicker, no performance hit.
Shopify Integration
Deep integration with Shopify product catalogs, metaobjects, Hydrogen, Remix, and Oxygen.
Drag-and-drop content editing for your Hydrogen storefront. See changes in real time with Pack's WYSIWYG editor.
APIs, SDKs, and dev tools for building with Hydrogen. GitHub integration, preview environments, and TypeScript support.
Server-side A/B testing and conversion optimization built into your storefront. No flicker, no performance hit.
Deep integration with Shopify product catalogs, metaobjects, Hydrogen, Remix, and Oxygen.
Everything you need, nothing you don't.
Trusted by leading brands
FAQs
Common questions about the Pack platform.
It's Shopify's developer framework for building storefronts outside of Shopify's standard Liquid themes. The framework emphasizes enhanced flexibility and performance, making it ideal for dynamic content and interactive shopping experiences. It boosts developer productivity by providing access to cutting-edge code libraries that accelerate development projects.
Pack storefronts include a CMS built-in. Most other CMSs are designed to distribute content across multiple channels (in-store kiosks, mobile apps, websites). Pack focuses specifically on Shopify Hydrogen stores, making it purpose-built for ecommerce. Because it mirrors Shopify's theme editing experience, most users find the Pack Customizer intuitive and familiar.
For startups, traditional themes are generally recommended. Once you've achieved product-market fit, are scaling your catalog, using numerous apps, or wanting to improve site performance, it's worth considering. If you're planning a custom theme or site redesign, the switch is ideal since it requires similar time and effort.
Coming from a Shopify theme typically requires 2-3 months with a single developer. Those migrating from a React-based stack may complete it in 1-2 months.
Custom storefronts have historically required stitching together hosting, a CMS, data orchestration, and custom integrations. Shopify Hydrogen reduces this burden by managing site architecture. Pack makes Hydrogen storefronts accessible without the typical maintenance overhead — lowering risk significantly.
