Blog
Guides, announcements, and thought leadership from the Pack team.
Introducing Pack localization: going global on Shopify Hydrogen just got a lot easier
Pack's new localization features make global expansion on Shopify Hydrogen effortless with visual content management, currency support, and flexible translation options. Launch in new markets quickly while maintaining brand consistency.
The developer's ally: how storefront.dev is changing Shopify ecommerce development forever
No more repetitive code. No more getting stuck in a developer backlog. With storefront.dev, you can train AI on your brand in seconds, and be building your brand at a pace that's completely unimaginable.
PSA: Don't fall for the Shopify Hydrogen hype. Here's what to look out for.
Shopify's biggest brands are all falling for the Hydrogen hype. Don't become their next "success" statistic.
A Shopify merchant’s guide to A/B Testing on Pack: clean data, no flickers
Learn how to run flicker-free A/B tests on your Shopify Hydrogen storefront with Pack's server-side testing tools. Get trusted results and boost CVR up to 2x like Manly Bands. Step-by-step guide.
The complete guide to Shopify Hydrogen storefronts (2025)
Discover how Shopify Hydrogen storefronts are transforming ecommerce performance in 2025. Learn from real brands who doubled conversion rates and achieved sub-second page loads and explore what Hydrogen can do for your business.
Explore Blueprint: A production-ready, open-source Shopify Hydrogen theme for growing eCommerce brands
Explore Blueprint, the open-source Shopify Hydrogen theme designed for developers and eCommerce brands. Pre-built with 50+ components, advanced commerce features, and seamless integrations, it’s your foundation for building production-ready storefronts quickly—without starting from scratch.
Meet Pack Shops: a page builder with superpowers that gives you full control over your post-ad clicks
Stop sending hard-won ad clicks to generic PDPs or collections pages. With Shops, you can customize every aspect of your post-ad click—without adding a million apps.
Celebrating the winners of Packathon 2024
Packathon—the first virtual Hydrogen Hackathon for Shopify devs and designers—generated some fantastic projects that lean into the flexibility and interactivity of Hydrogen. We're thrilled to share these projects with the community—including open-source repos—so any storefront can benefit from these projects. Explore clickable demos and prototypes, get inspo for top-notch shopping experiences.
Unpacking Utopia: What it is, who it’s for, and when to use it
Utopia is an open-source visual code editor for Shopify Hydrogen that Shopify announced at Summer Editions 2024. While it's not generally available yet, we've done deep dive to understand what Utopia is, who its for, when to use it, and how it compares to Pack.
Packathon 2024: Official Rules
Packathon's official rules for summer of 2024
Introducing A/B Testing for Pack + Hydrogen Storefronts
Pack's native A/B testing feature empowers marketers to identify content that captivates and converts—without impacting site performance or relying on continuous developer assistance.
Packathon: the first-ever Hydrogen Hackathon for Shopify developers + UX designers
We’re excited to kick off an async, virtual Hydrogen Hackathon—which we’re lovingly referring to as Packathon—from July 12th - 22nd.
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