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Pack
About Us

Speed. Flexibility. Shared innovation.

Building for ecommerce brands is in our DNA. We're here to help you uplevel your shopping experiences without over-complicating your workflow.

Pack Digital team

Our Story

It all began...

Working with ecommerce brands first-hand.

The founding team spent years spinning up the very first Shopify Plus brands — like MVMT and Kylie Cosmetics — and saw firsthand what brands needed to grow.

A few years later...

Pack is born.

The team decides to build the tech that they realized was missing — a platform that gives brands flexibility without the complexity of building a custom storefront stack from scratch.

Before long...

Seed funding.

Pack raises $6M in seed funding, led by Alpaca + Norwest, with participation from VCs and brands alike.

Now

Pack becomes a certified Hydrogen partner.

Pack deepens its Shopify integrations, expanding its Hydrogen integration, adding metaobjects, and becoming a certified Shopify Hydrogen partner.

Next

We're only just getting started.

We're putting CRO tools — personalization, testing, and data — at your fingertips, so you can keep a pulse on what's working and iterate your way to success.

Trusted by leading brands

  • Cuts Clothing
  • Enso Rings
  • Brumate
  • Liquid I.V.
  • Truff
  • Dr. Squatch
  • Sand Cloud
  • Rhoback
  • Peak Designs
  • Manly Bands
  • Aloha Collection
  • Underoutfit
  • Branded Bills
  • Chubbies
  • Blueland
  • Briogeo
  • Modern Gents
  • Boyne Country Sports
  • Qalo
  • The Rootist
  • Dose Daily
  • BYLT

Join us as we help commerce teams tap into speed, growth, and shared innovation.

Pack platform insights