Where winning experiences run.
Pack is the personalization runtime for your storefront. Playbook validates what converts; Pack is where you build that personalization in — server-side, audience-aware, real-time — for the right shoppers.
The runtime, not the test.
Server-side, no flicker
Personalized experiences render at the edge before the page reaches the shopper. No client-side swap, no flash of the wrong variant, no CLS penalty.
Audience-aware by default
Every experience is aware of cohort, source, and behavioral signal. Returning subscriber, first-time paid-social visitor, high-intent PDP browser — each sees the experience that fits them.
Build in what wins in Playbook
Every test Playbook runs produces a clear winner for a cohort. Take that result into Pack and build it into a live personalized experience — no page builder, no dev cycle. Playbook validates, Pack runs.
Personalized experiences render at the edge before the page reaches the shopper. No client-side swap, no flash of the wrong variant, no CLS penalty.
Every experience is aware of cohort, source, and behavioral signal. Returning subscriber, first-time paid-social visitor, high-intent PDP browser — each sees the experience that fits them.
Every test Playbook runs produces a clear winner for a cohort. Take that result into Pack and build it into a live personalized experience — no page builder, no dev cycle. Playbook validates, Pack runs.
The full loop.
FAQs
Questions about Pack's personalization runtime? We're here to help.
Playbook lets brands quickly test messaging and content to see what converts best for each audience. Pack lets you build that personalization in as a core part of your storefront experience.
Every personalization is decided at the edge before the page renders. Shoppers get the right variant on first paint. No client-side swap, no flash of unstyled content, no layout shift.
Cohort membership (behavioral, subscription state, LTV tier), traffic source (campaign, organic, referral), and real-time context (device, page history, cart state). All available in the same audience model your team already uses.
No. Pack's runtime can serve personalizations authored anywhere — your team, agents via MCP, or Playbook. Playbook is the fastest path to producing validated ones.
Yes. Pack's MCP server exposes tools for agents to create audiences, propose experiences, and promote winners — all landing in a release your team reviews before shoppers see them.
Run the experiences that convert.
Get Pack running as your personalization runtime.
