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Meet Pack Shops: a page builder with superpowers that gives you full control over your post-ad clicks

Margaret Julian · Director of Product Marketing

The days of generic post-ad clicks are officially over: we’re facing an ad spend crisis.

There has been a massive shift in the efficacy of paid ads. What used to be as simple as putting money into Meta, and getting conversions out has become a whole lot more complicated.

Privacy regulations, increasing ad platform costs, over-shopped shoppers with absurdly low attention spans all play a role. But an often overlooked driver is that shoppers are tired of the hard sell—and want to be edutained, not just sold to. So it’s time to up the ante.

Instead of sending shoppers to yet another generic PDP—like most brands are STILL doing—it’s time to take full ownership of the post-ad experience. To reel shoppers in after they’ve been hooked, you’ll need to take relevancy to a new extreme at every stage of your funnel, and meet shoppers exactly where they are—seamlessly integrating education, entertainment and shopping.

Historically, building relevant experiences for each campaign / ad has been way too time consuming to do at scale—that’s because growth marketers haven’t had the right tools or resources to succeed. Here’s what they’re facing:

Option 1: Customize the core site

Customizing the core site is risky, and it’s not feasible to tailor the same page for multiple campaigns at once.

Option 2: Build landing pages

Landing pages are time-consuming to create, even more time-consuming to make fully cohesive with your brand and your ad, and make them compatible with every device. And even then, you’re limited on what you can edit—you can’t touch the cart, you can’t change merchandising options, you can’t build custom bundles unless you’re willing to rely on and integrate a bunch of apps.

It’s time to introduce option 3: Pack Shops.

What is Pack Shops?

Pack Shops is a page builder with superpowers that’s built specifically for Shopify growth marketers.

With Shops, there are virtually no elements of your experience that are off-limits. It’s a breeze to edit any part of your post-ad funnel—from customizing PDPs to your cart, to creating shoppable blogs and videos–all personalized to your audience. And it looks and feels just like the Shopify theme editor—which makes it extremely easy to use.

Shops is an innovation playground for your post-ad clicks. It’s perfect for taking big swings and testing outside the box, while staying within your brand.

What kind of results can I expect?

When you can match your shopper’s expectations post-ad with a highly relevant experience—all the way through the cart—we’ve seen brands make some serious gains in conversion rates, and significantly reduce CAC. We’re excited to share some of these results in the coming weeks.

What can Pack Shops replace?

Pack Shops can replace generic post-ad experiences—ex. A standard PDP or collections page—with a personalized, irresistible experience that’s tailored:

to your ad
to the customer’s exact stage in the funnel
to a specific customer segment.

But that’s not all. Pack Shops can also replace a lot of your apps. That’s because Shops comes with pre-built sections that already have features and functionality built in for you.

Here’s a list of the types of apps Pack Shops can replace for you:

Product bundlers / upsell carousels
Shoppable videos, reels, Instagram galleries
Quizzes
Buy Buttons
Trust badges
Stock countdowns
Banners
Free shipping meters
Page speed optimization
Theme sections

Instead of adding yet another app to a theme or a page builder, you can just search for a section that includes the feature you’re looking for—and you can add it to your page without having to worry about site speed impacts.

Plus, Pack is integrated with your favorite apps—Klaviyo, Attentive, Yotpo, Recharge, Google Analytics, Rebuy, Elevar, Fueled and GitHub—so you can still add functionality outside of what’s already included in Pack.

If you’re already using a page builder (ex. Shogun or GemPages), Pack can help you nix that budget item too.

Other—less tangible—things you can say goodbye to:

Lots of keyboard smashing and time wasted fighting your landing page builder tools — spend that time building your next test instead.

Tears of frustration when your best-performing ads don’t convert. Instead, pile wins on top of each other—for your bottom line and your career trajectory.

Any page load lags—Pack is built on the same tech that big-box retailers use, so that shoppers never have to wait and you can maximize incremental sales.

How Pack Shops is different from other page builders

There are plenty of page builders out there. Here’s how Pack stacks up against other tools:


	Other page builders	Pack
	How easy is it to learn + use?
	It’s a pain to relearn how to do everything—the UX looks like Figma. Too many options.	Everything works and looks just like a Shopify theme. Super easy to learn.
	They tend to be clunky. It’s time-consuming or impossible to recreate your brand—you’re not a designer.	We offer styling presets so you only have to style once—and they’re easy to change. Simple toggles / click to edit interface.
	It’s a pain to make content work on any device.	Responsiveness for mobile and desktop is built into every template and section. It’s impossible to mess up.
	It’s impossible to reuse content from your website—you have to rebuild it.	If your storefront is on Pack, you can reuse and repurpose any content from your storefront with a click—without touching the original or messing anything up.
	They offer generic templates that are hard to customize.	Pack’s templates are made up of sections you can mix and match, that are super easy to customize without locking you in.
	What can I edit / create?
	They only let you create and edit pages.	Create, edit + customize content in your entire funnel—custom PDPs, blogs, carts, bundles, offers, quizzes, UGC—you name it.
	They tend to struggle with middle-of-funnel content that combines learning and shopping.	With Pack, you can make any advertorial, blog post, listicle, or video shoppable by seamlessly integrating products + a buy button (it’s SO easy).
	What about testing, or other custom features?
	There’s no built-in testing & optimization—for that, you need another app (that may not even work half the time).	Pack has A/B testing built-in so you can test tweaks once you’ve nailed your top-performing content format.
	Devs dislike them because they’re hard to customize (or you can’t customize any code at all)	Devs love Pack’s developer experience—it’s really flexible.
	You need more apps to add features / functionality—which gets $$ and slows down the site.	We have a library of sections with features built in + integrations where you need ‘em.
	What about shopper experience?
	It can be difficult to recreate your brand exactly—which can deter shoppers.	There are brand presets that are easy to customize and apply to any page—so cohesiveness is built in.
	They may struggle with performance—especially with tons of apps.	The tech under the hood is the same tech that powers big-box brands. No lags (even with apps), no page flashes, 100% seamless transitions from social -> which leads to higher CVRs
	What about strategy and support?
	You have to add CRO know-how to get your pages to convert	Pack templates are built with CRO best practices from the ground up—and focus on proven techniques and strategies from top brands. We also partner with your CRO agency (optional) to maximize your value.
	You have to build everything on your own.	We hold your hand at every step—and do it for you if you prefer.

How to get started

Watch a demo (coming soon!)
Book a call with us—we’ll help you create your first landing page for free.
Run a test—route ad traffic to your existing experience and a Pack Shop
Analyze the data in your favorite tool (Meta / GA4)
If you like what you see, we can help you scale it.

How to make the most out of Pack Shops

Efficiency is everything—we get it. Here’s a quick cheat sheet for getting to higher conversions fast:

Identify low-hanging fruit: Find your top ad hooks—hypothesize about what is catching shopper interest.
1. What stage of the funnel are they in?
2. How are conversions looking? (Hint—if click rates are high and conversions are low, these are your best pages to optimize).
Decide on content format: Pick 1-3 content formats you want to test based on your shopper’s funnel stage and your specific ad. Examples:
1. Custom PDP
2. Shoppable blog
3. Shoppable video
4. Custom collection page
5. Influencer page
6. (And many more)
Pick a template: Start with a template from Pack’s library of proven templates, inspired by top D2C brands.
Mix and match any section within your template to get exactly the layout you want. Examples:
1. Add UGC / shoppable videos
2. Swap out an accordion with a text block
Add imagery and copy
Curate features / toggle them on or off depending on your shopper’s needs. Some examples could be:
- Show or hide reviews
- Curate a custom bundle
- Add a product offer banner
Customize your cart with offers from the ad / to highlight specific products.
Split your traffic between your 2-3 page formats and monitor conversions.
Optimize to perfection: Once you’ve found a winner, start optimizing imagery, features, copy etc. with Pack’s built-in A/B testing
Reuse: Duplicate + customize any section of any page with a click to save time when you create your next landing page.

Maximizing ROAS with shopping elements from brands you love

Forward-thinking brands like Chubbies, Liquid IV, Cuts and BYLT Basics are already cracking the code for components that reel shoppers in post ad hook–so why reinvent the wheel?

We’ve recreated the reels, the advertorials, the shoppable blogs and videos that work for free—just add content + images. We’re nixing the idea of secret sauce so that you can quickly experiment and tweak till you’ve found what works best for your brand. We’re here to help every step of the way.

Ready to give Pack a try?

We’re here to help!

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